Product Features Cloud

Posted on October 21, 2007

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ToCloud has enhanced the CloudStore with a new feature called Product Features Cloud. This is essentially a keyword cloud of the product features across all the products in a given category. The purpose of this is to make potential shoppers to be aware of the salient product features of the product category they are shopping for. For example, as winter is going to start, when people want to buy home heaters, they can easily figure out some of the key product features of home heaters from the cloud. For example, I wouldn’t have known that there is something called ‘tip-over safety’ for these heaters or that some of them come with a remote control without doing a bit of research on the heaters. But this information is readily available in the product features cloud of heaters.

So, as you can see, the concept of tag clouds can be expanded beyond tagging. Essentially it’s mining textual data to provide useful information.

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